Friday 19 June 2009

Outdoor Advertising

Some interesting examples of outdoor media that I have found since the Clear Channel brief, typical.

Advert for Visa won bronze at the Cannes advertising festival 2006. The occasion of the winter olympics is used to demonstrate that you don't need anything on you but your Visa card. I thought it was quite clever.

This mini advert uses customer data stored in their mini to input a personalised message when they drive past.

This McDonalds billboard uses a shadow cast from a big M to show you the time, and a McDonalds snack that would be appropriate for such time of day. Interesting concept.




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