HP

Im sat on the sofa and my gaze wanders onto the HP sauce bottle. Ive never looked at it properly but I've just realised that the space has been made into the houses of parliament and Big Ben silhouette. Clever. So does this mean that it stands for Houses of Parliament sauce??

Walking in my mind

I am going to try my best to attend this installation in the Hayward Gallery at the Southbank Centre 23rd June - 6th September.

Gigantic sculptural environments representing individual mindscapes, are created by 10 International artists: Charles Avery, Thomas Hirschhorn, Yayoi Kusama, Bo Christian Larsson, Mark Manders, Yoshitomo Nara, Jason Rhoades, Pipilotti Rist, Chiharu Shiota and Keith Tyson.

"Interior worlds of emotions, thoughts, memories and dreams collide with exterior reality, blurring the boundaries between inner and outer space."

Lets hope it's as interesting as it sounds.

Outdoor Advertising

Some interesting examples of outdoor media that I have found since the Clear Channel brief, typical.

Advert for Visa won bronze at the Cannes advertising festival 2006. The occasion of the winter olympics is used to demonstrate that you don't need anything on you but your Visa card. I thought it was quite clever.

This mini advert uses customer data stored in their mini to input a personalised message when they drive past.

This McDonalds billboard uses a shadow cast from a big M to show you the time, and a McDonalds snack that would be appropriate for such time of day. Interesting concept.

Shock Advertising: Anti Smoking

Shock Advertising: Gov't: Health

Do we really want to be seeing this on tv?



Would you want your child to see this?

Shock Advertising: NSPCC

How effective are these adverts in making you want to donate money?

I'll huff and I'll puff and I'll blow your house down

If I was the creator of this, I'd be pretty pleased with myself. Mesmerising.

Doodle madness

Mulheres Barbadas- two Brazillians dedicated to doodling. They take it in turns to draw and don't stop until the page is full.

Much like eBoy, Mulheres Barbadas have worked for the likes of Coca-cola and MTV

This video shows a time lapse of the artists at work



Some of their commissioned artwork

eBoy

I've seen this work around for a while now. I think its one of those things that you notice and think, yeah thats cool, kind of retro computer game cool, but never know who the designer is. (at least it is that way for me) Recently, however, i read about eBoy in a magazine and decided to check out their website.

eBoy is 3 German guys who came together in 1997, and have done work for company's such as coca-cola, Adidas, Gola, MTV and the New York Times. They have also got a line of toys called Peecol, which look a bit like little lego people; they are based on a modular system of pixel figures and have interchangeable upper and lower parts.

I love their big Pixorama cities, it reminds me of a Where's Wally; no matter how long or how many times you look at it, you'll keep finding things that you hadn't noticed before. I just wouldn't know where to start if i had to create one. (If anyone fancys buying me a present, the London poster would be much appreciated!!)

Rungirl- one of the Peecol toys

A Gola bag with a Pixorama city design

An Ad for Coca-Cola

Crafty

Cute little paper toys that you download and print off and then fold. No glue or tape needed.

Some of my favourite designs:

Cubeecraft toys were created by Chris Beaumont

Street media

A bit of ambient media down Briggate for Leeds city college, design has been created by cleaning the pavement (through a stencil??).

There are a few of these placed by the rubbish bins; not too sure who they're appealing too with that positioning?

Tag:pac

Seeing as I'm spending a week at the Leeds branch of Tag worldwide doing some work eperience, I thought I'd write an overview of how the company works.

"Tag is an international design and production agency dedicated to helping clients and agencies create, manage and deliver their brand messages across the world."

I first came across Tag whilst working at RKCR Y&R in London about 4 years ago. Unbeknownst to me back then, it would be this area that I would become more and more interested in during my time at University.

Unlike your standard advertising, design or production agency, Tag is as much about quality design as it is about delivering it efficiently, effectively and on time, every time. Thus their ethos create, manage, deliver. These values led to the development of Tag:cmd a marketing resource management system which is tailored to the specifications of each individual client but ultimately performs one basic, yet essential, function – making sure all marketing activities run smoothly, on time, on brand, on budget, with the correct creative and cost approval process. This system is used worldwide by over 40,000 people.

Im spending the week with the most recent addition to the company here in Leeds. A small (but still growing) lofty office on the Calls where packaging designs for company's such as Sainsburys, Arm&Hammer, Muller, Duracell, and others are produced.

The thing that has been most interesting for me has been the repro and colour process. When design work comes in, a lot of time is spent separating colours, making sure that there is continuity across the pack and the entire range; i.e. every single element that needs to be a particular pantone is exactly that. Linking pdf files to the design file in Backstage means that changes to copy can be made by the client on the pdf without the designer having to mess about with the actual text, this also locks copy, preventing it from being changed on the design file so no accidents happen.

Visualize is a pretty cool program used to convert your net into a 3D render of the finished product. It also allows you to add finishings such as foils, varnishes, embossing etc. This gives the client a better idea of how the design is going to look.

An insight into the packaging world has been quite an eye opener, and really interesting to get to grips with different printing techniques and the result they give. It deffinately satisfies my pernickety, perfectionist side, but I have a feeling that it's not quite for me; too prescribed with little freedom. Especially with Pharmaceuticals! Hopefully the Tag headquarters in Clerkenwell will show me the way.... and then i will be able to answer the question: "what do you want to be when you grow up".... finally!

For examples of their work

Tag:pac website

You're Fired

Cassetteboy obviously has too much time on his hands. Having said that, time well spent.



This is one of his older productions, brilliant. Cassetteboy vs David Attenborough

Love it or Hate it?

Ive had this ad pulled out and stuck on my wall for ages, simple but effective.


Not sure this one works quite as well.

Damien Walters

The way this guy moves is incredible, why do we never see anything like this at the Olympics? Shame about the music.

Kinetic Typography

Print magazine's Aug 2008 cover featured a photograph of an interesting piece of 3D typography, which wasn't merely sculpted, but created through the use of the Gray-Scott model, some pretty awesome computer technology and a 3D printer (who knew that this even existed?).

The main thing that caught my eye about this cover was that it intrigues and beguiles, OK it is just some typography, but you cant help but wander how it was created. And when you read the supporting notes you realise quite how much time and effort went in to it. It really is just amazing.



Printmag -Shows the development and creation